A new sales channel
A better experience
Aria helps your customers find the right products and make confident buying decisions, while creating new sales opportunities for your store.
Identifies what customers want, even when they can't quite describe it.
Asks clarifying questions about preferences, budget and constraints.
Finds relevant products in your catalog and explains the differences.
Checks product details, prices and links against your catalog before replying.
Designed to fit the way your store operates
Aria is configured around your existing ecommerce platform, product catalog and selected customer channel. You keep the store you already run while adding an assisted selling experience designed for your products and customers.
Every catalog is different
Aria is built around yours
We work with your team to audit, structure and enrich your catalog data, so Aria can answer customer questions accurately and recommend relevant products using information you control.
See Aria in action
Explore the scenarios below. See how Aria responds in different situations, understands your customers’ needs, clarifies what matters and guides them toward a confident decision.
Every conversation becomes a signal
See what every conversation is doing for your sales
Aria analyzes every customer message to identify measurable signals about intent, preferences, objections, product feedback, comparisons, unmet demand and other factors that influence buying decisions. Across conversations, these signals reveal what customers want, which product attributes shape their decisions, what they accept or reject and where the catalog falls short.
Overview
Every conversation, and what it did for revenue.
Reads the occasion and undertone, then lands the shade that fits.
Turns half a hint about someone else into a confident pick.
Names the real difference instead of restating both spec sheets.
Reads usual size and preferred fit, points at the one that works.
Confirms a product works with what the shopper already owns.
Answers the what-does-this-do question right inside the chat.
Ranked by the revenue each fix should return this month.
63 shoppers left when your top serum was out.
Surface "€5 to free shipping" in chat.
29 unanswered vegan questions this month.
Counted when a chat reached a product card.
From your catalog to a fully
configured sales channel
Aria is deployed through a structured implementation process covering catalog preparation, category-specific product logic, conversation design, commerce integration and private testing. We work closely with your team at every stage to ensure that Aria’s product knowledge, recommendations and conversation behavior meet the requirements of your store before reaching your customers.
- 1
Audit your catalog and define the scope
First, we audit your catalog and outline the changes needed to prepare it for Aria. Together with your team, we define the capabilities Aria should include and how each one should work for your customers.
- 2
Build your Aria-ready catalog
Working closely with your team, we structure and enrich the catalog Aria will use. Descriptions, attributes, variants and product relationships are reviewed and completed together.
- 3
Configure Aria for your store
Once the catalog is ready, we configure Aria based on the requirements defined for your store. This includes how it understands requests, recommends products, communicates with customers, follows store policies and handles information that is missing or outside its scope.
- 4
Integrate and test privately
We integrate Aria with your store and give your team access to a private testing environment. Your team can test realistic scenarios and edge cases, and nothing reaches customers until the experience is approved.
- 5
Launch, monitor and refine
Aria is introduced gradually and monitored across real customer conversations. Based on its performance, we refine catalog information, product recommendations and response checks before making it available more widely.
Questions, answered
Key information about how Aria works, the implementation process, available integrations, pricing and demo access.
Aria uses natural conversation to understand what customers are looking for. It identifies their intended use, preferences, budget and constraints, then asks focused follow-up questions to clarify what matters and find the most suitable options in your catalog.
As the conversation develops, Aria matches those criteria with the product information and attributes in your prepared catalog. It explains why each recommendation is relevant, compares available alternatives and helps customers narrow their choice.
By addressing uncertainty at the point of decision, Aria helps customers move from product discovery to a confident buying decision.
Experience Aria for yourself
Explore Aria in a fictional online store and see how it understands customer needs, clarifies what matters and guides customers toward relevant products and a confident buying decision.
- Explore different shopping situations
- Interact with Aria in your own words