About us

We build the sales assistant online stores are missing

NativeX Technology builds Aria, an AI sales assistant that helps shoppers choose with confidence, grounded in each retailer’s own catalog. We’re based in Romania.

Why we built Aria

In a good shop, someone helps you choose. They ask what it’s for, notice what you’re unsure about and point you to the one that fits. Online, that person is missing: the product page lists specifications, and the chat window answers questions about orders.

So shoppers who want to buy, but aren’t sure which product is right, leave to search elsewhere or buy the wrong thing and send it back. Aria is our answer: a sales assistant that knows your catalog as well as your best staff, and is there at the moment of decision.

What we believe

How we work

Grounded in your data

Aria answers from your catalog and your store policies, and says so when it doesn’t know. It never invents a product detail or a price.

Built with your team

Every deployment is configured together with the retailer, and nothing reaches customers until your team has tested and approved it.

Honest about results

We show what Aria does, not numbers we can’t back up. When we have customer results, they’ll be here with the customer’s name on them.

Privacy first

GDPR-ready from the start, with each retailer’s data kept separate and our commitments set out in a Data Processing Agreement.

Experience Aria for yourself

Leave a few details and step straight into a fictional online store where you can see how Aria understands customer needs, clarifies what matters and guides customers toward relevant products and a confident buying decision.

  • Explore different shopping situations
  • Interact with Aria in your own words
Open the demo store
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