Shade, skin type and routine questions, answered before checkout
Beauty shoppers hesitate over things a product page can’t settle: which shade suits them, what an ingredient does, whether two creams really differ. Aria answers those questions from your catalog and guides each shopper to products that fit.
Mostly anti-aging. My skin also gets a little dry.
That helps. I'd focus on creams that combine anti-aging ingredients with enough hydration so your skin never feels tight. These three are the strongest matches:
The questions that stall a beauty purchase
Each of these comes from a shopper who wants to buy but isn’t sure which product is right. Left unanswered, they leave to search elsewhere, or buy the wrong shade and send it back.
- They leave to compare elsewhere…and often buy from whoever answered first.
- They guess, and send it backA wrong shade, size or model is a return you pay for.
- They ask support…and wait for an answer to a question that was really a sale.
I have fair skin with cool undertones. Which shades would suit me?
Aria answers from: Shade, undertone, finishWhat’s the difference between niacinamide and retinol?
Aria answers from: Ingredients, benefitsWhich cream works for dry, sensitive skin?
Aria answers from: Skin type, concerns, formulaIt’s a gift and I don’t know her shade. What’s a safe choice?
Aria answers from: Gift sets, versatile shadesFrom a vague question to a confident choice
- 01
Understands the shopper
Skin type, undertone, concerns, the occasion and the budget, picked up from the way shoppers naturally describe them.
Hi! I'm attending a daytime wedding and I'll be wearing a light ocean-blue satin dress. I have fair skin with cool undertones and I'd like something elegant but not too bold. Which lipstick shades would suit me?
For a daytime event with a cool-toned blue dress, I'd recommend soft rose, dusty mauve or rosy nude shades. Here are three options that would work beautifully:
- 02
Explains and narrows
Says what an ingredient does or how two formulas differ, then trims the options as preferences become clear.
What exactly is niacinamide?
Niacinamide is a form of vitamin B3 used in skincare. It helps strengthen the skin barrier, improve uneven tone, reduce visible redness and smooth pores and fine texture. It is also generally gentler than ingredients like retinol.
- 03
Recommends with reasons
Suggests products from your catalog and says why each one fits, so the shopper can choose with confidence.
I like both, but I can't decide.
For a daytime wedding in a light ocean-blue satin dress, I'd personally go with the Dusty Mauve Satin. It creates a timeless, sophisticated look.
See it with a beauty catalog
Four conversations from a fictional beauty store: building a full routine for dry skin, matching a shade to an outfit, explaining ingredients mid-search, and helping someone buy a gift.
This routine layers hydration from cleansing to serum to moisturizer, with products suited to dry skin. Use it morning and evening for everyday comfort.
The cleanser and serum are lightweight, while the cream is especially rich for very dry skin.
This gel cleanses dry skin without leaving it feeling tight, and you can use it on dry or damp skin.
Massage a pea-sized amount over dry skin, then add a little water to emulsify and rinse thoroughly. For a lighter cleanse, apply it to damp skin. Avoid the eye area.
The serum absorbs quickly without a sticky feel, making it an easy hydration layer under cream.
Apply 2–3 drops to clean skin and gently massage until fully absorbed. Use daily, morning and evening, avoiding the eye area.
This rich cream is the strongest fit here if your skin needs intensive moisture and barrier support.
Apply a small amount to the areas that need moisture and gently massage it in. You can warm it between your palms first for a more comfortable application.
I’d start with these three, especially if your skin feels very dry or tight. In the morning, add sunscreen as the last step, since this routine doesn’t include one.
I’m powered by AI, so I can sometimes make mistakes.
The product data Aria works from
Aria answers from your catalog, never from guesswork. During implementation we audit attributes like these and enrich them together with your team.
- Skin type
- Normal to dry
- Concerns
- Fine lines, firmness
- Key ingredients
- Peptides, ceramides
- Texture
- Rich cream
- Routine step
- Night, after serum
- Gentler alternative
- Niacinamide Restore Cream
What you learn from every conversation
The same conversations feed your analytics dashboard.
- Shades and products shoppers ask for that you don’t stock48conversations
- Ingredients shoppers look for, and the ones they avoid31conversations
- Where shoppers hesitate between two products, and what settles it22conversations
Questions about this use case
How Aria works with this kind of catalog.
From the shade, undertone and finish information in your catalog, combined with what the shopper tells it about their skin, the occasion and what they’ll wear. The better those attributes are described, the more precise its suggestions, which is why catalog preparation is part of every deployment.
No. Aria explains ingredients and product differences using information you approve, and stays within what your catalog and store policies say. It can be configured to point shoppers to a professional when a question goes beyond product information.
Yes. Aria steers gift buyers toward safer choices, like sets and versatile shades, uses small clues to narrow them down, and answers return questions before checkout.
Yes. We audit your catalog first, then enrich the attributes Aria needs, such as undertones, finishes or key ingredients, together with your team.
Built for other catalogs too
Experience Aria for yourself
Leave a few details and step straight into a fictional online store where you can see how Aria understands customer needs, clarifies what matters and guides customers toward relevant products and a confident buying decision.
- Explore different shopping situations
- Interact with Aria in your own words